Aesthetic Treatments 101: A Comprehensive Guide for Beginners
Your face is uniquely yours—the first layer of valuable material woven with a one-of-a-kind geometry.
Still, there are times when the reflection in the mirror feels unfamiliar. If you find yourself seeing something different each time, don’t worry—this is entirely normal. Aesthetic treatments are no longer confined to billboards or screens. This shift has also created a more gender-neutral framework of demand.
Today, whether at work, at the dinner table, in line for the bus, or at the gym, we find ourselves talking about microblading, brow design, and other non-surgical cosmetic procedures.
Your beauty is what makes you unique.
Canan Genc
The way you preserve and enhance it is a reflection of how much you value yourself. That’s why personalization forms the foundation of all aesthetic practices. Whether you’re already familiar with these treatments or just taking your first step into the world of non-invasive aesthetics—you’re in the right place.
We can help you identify the treatment that best suits your needs. But first, we’re here to support you through a real educational journey—so you can better understand your goals and make informed decisions. Let’s begin.
What Are Non-Surgical Aesthetic Treatments?
Throughout history, we’ve searched for ways to preserve and redefine beauty. These methods have evolved with time, advancing through technology and shifting expectations. In recent years, beyond multi-step skincare routines, non-medical aesthetic treatments, self-care rituals, and permanent makeup have taken center stage.
But what exactly does “non-surgical aesthetics” mean?
Which dermatological procedures fall under this category—and why are they becoming increasingly popular?
Is Surgery Necessary for Aesthetic Enhancements?
For those wanting to see a different face or body in the mirror, surgery used to be the go-to solution—think facelifts, rhinoplasty, and eyelid operations.
However, thanks to ever-advancing technologies, our approach to beauty is changing. Both women and men now turn to new solutions, especially for facial treatments. The good news is that satisfying results can be achieved without undergoing invasive and irreversible procedures.
Personalized Treatments by CANAN GENC Aesthetic Studio
I listen carefully to each client’s vision of how they want to look. I blend technical expertise with experience to offer precise guidance that leads to the most fulfilling outcomes.
Having performed hundreds of micropigmentation procedures over the years, I specialize in creating natural-looking enhancements.
At Canan Genc Permanent Makeup Studio, our philosophy is simple: beauty isn’t a one-time operation. It’s a process, a harmony, a decision—and sometimes, just a small touch.
Non-Surgical Beauty Treatments Offered at Aesthetic Studios
Non-surgical beauty applications aim to merge modern self-care with personalized touches. When the right service is delivered to the right person in the right way, it significantly enhances both the effectiveness and longevity of the treatment. With this understanding, today’s dermatological procedures are offered in a wide range of formats and names.
But what exactly are the services provided at beauty studios?
Are you genuinely seeking a solution for your specific needs—or simply curious about exploring alternative ways to maintain lasting beauty?
Skincare Treatments
Skincare is the cornerstone of most beauty studios. However, the expertise and methods used vary widely from one place to another.
Here are the most common types of skincare treatments:
- Classic Facial: Involves cleansing, exfoliation, masking, and moisturization to renew the skin.
- Anti-Aging Facial: Targets signs of aging with collagen-boosting serums.
- Brightening & Spot-Correction Treatments: Professional products and device-assisted techniques to even out skin tone and target pigmentation.
What Is Medical Aesthetics?
Medical aesthetics refers to non-surgical cosmetic treatments that still require medical knowledge and authorization. While no surgery is involved, these procedures are more advanced and typically performed under medical supervision.
The goal is to enhance appearance, improve skin quality, and slow signs of aging. Procedures may include injectable treatments, laser therapies, or high-tech skincare applications, often carried out by licensed physicians or certified professionals affiliated with a medical clinic.
What’s the Difference Between Medical Aesthetic and Beauty Center Treatments?
| Feature | Beauty Centers | Medical Aesthetic Clinics |
|---|---|---|
| Supervision | Certified aesthetician | Doctor-supervised |
| Scope of Treatments | Skincare, brows/lashes, makeup | Injectables, advanced rejuvenation |
| Level of Invasiveness | Surface-level | May involve skin-penetrating tools |
| Risk Level | Low | Moderate (requires medical assessment) |
| Equipment | Conventional beauty devices | Advanced medical-grade technology |
As shown in the comparison above, medical aesthetic treatments demand both technical skill and precision. Thankfully, the growing demand for trained professionals using state-of-the-art equipment is making aesthetic services more accessible and reliable. In line with this, I consistently update my techniques and tailor every treatment to my clients’ facial structure—striving to make their vision a reality through the most modern and effective methods available.
Permanent Makeup & Pigmentation Treatments
Wouldn’t you love to start your day as the best version of yourself?
Imagine waking up every morning with perfectly shaped eyeliner, soft and plump lips, and brows that naturally enhance your expression—all without lifting a brush.
Makeup is more than just a visual enhancement—it’s an expression of your aesthetic identity. Permanent makeup offers a way to save time and money while maintaining a polished, effortless look.
So, what does permanent makeup actually involve? Let’s break it down to help you make an informed decision.
Microblading Hair-Stroke Technique
Natural-looking brows, drawn to suit your unique facial proportions.
Technique: Pigment is inserted into the upper skin layers (epidermis) using a manual microblade.
Longevity: Typically lasts 12–18 months.
Ideal For: Those experiencing eyebrow thinning, asymmetry, or irregular shape.
What’s the Difference Between Microblading and Powder Brows?
Microblading is a semi-permanent tattoo technique designed to mimic the appearance of real eyebrow hairs. Pigments are applied in fine, hair-like strokes, offering a hyper-realistic brow for people with sparse or uneven brows.
Powder Brows (Shading/Ombré), on the other hand, use a digital machine to deposit pigment across the entire brow area. This gives a soft, powdered, and more filled-in makeup look—perfect for those who want fuller, more defined brows without daily application.
Powder Brows (Shading Effect)
Create a softer, shaded appearance—like a gentle makeup finish.
Effect: A fuller, filled-in look that still appears natural.
Advantage: Less individual strokes, more blended shading.
Lip Tinting & Lip Contouring
Enhance pale, uneven, or asymmetrical lips with volume and balanced color.
Bonus: Lip contouring + pigment correction can also be combined for optimal harmony.
Permanent Eyeliner / Lash Line Enhancement (Dipliner)
Define your eyes with subtle precision—without the heaviness of traditional makeup.
Options:
- Lash Line Enhancement (Dipliner): Pigment is applied between the lashes for a naturally fuller look.
- Eyeliner Effect: A more defined, visible line to shape the eyes.
Lash & Brow Design
Silk Lash Extensions: A professional application that adds volume, curl, and length with soft silk fibers.
- Natural look
- Reapplication recommended every 3–4 weeks
- Lightweight and long-lasting
Men’s Brow Design: Masculine brow shapes that maintain a natural appearance without over-thinning.
Brow Design for All: Gender-neutral designs tailored to facial harmony, avoiding overly sculpted looks.
Why Are Facial Aesthetic Treatments Important?
Non-surgical beauty procedures include a wide variety of cosmetic treatments designed to enhance your appearance without the need for invasive surgery.
No matter which treatment you’re considering, one thing is essential: working with an experienced professional who specializes in the targeted area. Their expertise ensures both a safe procedure and an optimal result.
A skilled aesthetician not only performs the treatment but also guides you through every step—making sure you’re informed, supported, and confident throughout the journey.
In this field, the practitioner’s qualifications matter just as much as the treatment itself.
My Approach at Canan Genç Studio
I bring 13 years of experience to every consultation and treatment—holding both instructor and practitioner certifications in aesthetic procedures. I specialize in delivering the best possible results, especially for facial applications. My approach is holistic: I don’t just focus on the procedure. I aim to educate, empower, and enhance your natural beauty in the safest and most personalized way possible.
Aftercare Tips for Permanent Makeup Procedures
Each aesthetic treatment comes with its own pre- and post-care requirements. Proper aftercare helps you achieve optimal healing and long-lasting results—especially with pigment-based procedures. Here are some universal tips for maintaining the ideal shape, color, and outcome:
- Hydration & Protection: After gently cleaning the treated area, apply the moisturizer or barrier cream recommended by your technician at the specified intervals.
- No Makeup for 72 Hours: Avoid applying any makeup directly to the treated area for at least three days. If applying makeup nearby, use protective products to prevent infection.
- Avoid Eye Makeup: After eyeliner procedures, refrain from eye makeup during the healing period, as advised by your technician.
- Sleep Smart: Avoid sleeping in positions that place pressure on the treated area.
- Water Caution: Don’t expose the treated area to high-pressure water for the period your technician recommends.
What to Consider When Choosing an Aesthetic Procedure
While treatments like microblading and permanent makeup have become increasingly popular, they aren’t suitable for everyone. Your skin type, sensitivity level, and personal health factors play a major role in determining whether you’re a good candidate.
Here are some important considerations:
- Skin Type Matters:
- Oily or Acne-Prone Skin: May not retain pigment well; results can fade quickly or appear uneven.
- Sensitive Skin: May react negatively to pigments or aftercare products.
- Darker Skin Tones: While perfectly eligible for many procedures, may carry a slightly higher risk of pigmentation shifts or reactions—professional consultation is key.
- Ideal Candidates:
If you have normal to dry skin, you’re likely an excellent candidate for most permanent makeup and pigment-based treatments. Still, everyone’s skin is unique.
If you’re new to aesthetic or cosmetic procedures, we encourage you to reach out to us for a personalized consultation. We’ll assess your skin type, discuss your goals, and help you understand potential risks—so you can make an informed and confident decision.
- Pricing, Longevity & Touch-Up Cycles:
Aesthetic treatment costs vary depending on the method, duration, quality of materials, and the practitioner’s level of expertise.
What Influences the Price?
- Technique used
- Treatment duration
- Quality of pigments and tools
- Professional qualifications of the provider
How Long Do Results Last?
Microblading: Typically lasts 12–18 months.
Silk Lash Extensions: Require refreshing every 3–5 weeks.
Touch-up sessions may be recommended to extend the results and maintain the appearance over time.
Frequently Asked Questions (FAQ)
Do all aesthetic procedures require surgery?
No, not at all. Many aesthetic treatments—such as microblading, powder brows, lash extensions, and permanent eyeliner—are entirely non-surgical. Even some medical aesthetic procedures like fillers and mesotherapy involve no scalpels; they’re done via injections and deliver aesthetic results without going under the knife.
Are non-surgical aesthetic procedures safe?
Yes, as long as they’re performed by trained professionals in a clean, hygienic environment. At our studio, every procedure begins with a personalized consultation to ensure safety, suitability, and optimal results.
Can I return to daily life immediately after the procedure?
In most cases, yes. Non-invasive treatments generally have minimal downtime. Some clients may experience temporary redness, swelling, or sensitivity, but these effects fade quickly if proper aftercare is followed.
How long do the results last?
It depends on the treatment.
Microblading lasts about 12–18 months.
Silk lash extensions require maintenance every 2–4 weeks.
Your skin type, lifestyle, and skincare habits also play a big role in how long results are maintained.
Which procedure is right for me?
Everyone’s skin and aesthetic goals are different. We recommend starting with a free consultation, where we can assess your needs and help you choose the most natural, effective treatment for you.
Will permanent makeup fade badly over time?
Not if done properly. Over time, pigment naturally fades—but when high-quality materials and proper techniques are used, the fading process is gradual and natural-looking. Touch-up sessions help maintain freshness and definition.
Will it hurt?
Most treatments involve little to no pain. We apply topical anesthetic creams beforehand to minimize any discomfort. If you have a low pain threshold, we tailor the process accordingly.
Can men get these treatments too?
Absolutely. More men are now opting for brow design, skincare treatments, and even lip tinting. At our studio, we use special techniques to create subtle, masculine results that look natural.
Why is a touch-up necessary?
After the first session, pigments may not fully settle in some areas. A touch-up within 4–8 weeks ensures long-lasting, even results and helps refine shape, color, and detail.
What aftercare should I follow?
Stay out of direct sunlight, use the recommended healing creams, and avoid touching or applying makeup to the area for the specified time. We give you personalized instructions based on the treatment you’ve received.
What’s the difference between a beauty studio and a medical aesthetics clinic?
Beauty studios typically offer services like skincare, brow shaping, lash extensions, and makeup.
Medical aesthetic clinics (often doctor-supervised) provide treatments like Botox, fillers, and laser therapies, which require a deeper level of medical expertise.
What’s the difference between microblading and powder brows?
Microblading creates hair-like strokes for a realistic effect by manually implanting pigment into the skin.
Powder brows (also called ombré brows) use a device to softly shade the area, resulting in a fuller, makeup-like look.
Microblading = natural hair-stroke effect
Powder Brows = soft, filled-in makeup look
The best option depends on your desired style, skin type, and brow goals.
